Ongoing strategic guidance

Organizations engage Kristin as an independent advisor to review media plans, evaluate proposals, and provide strategic perspective on marketing investments. Having worked on both sides of the media table, Kristin helps leaders interpret media performance, understand vendor recommendations, and make more confident decisions about where to invest.

This engagement is ideal for organizations seeking a trusted outside perspective as marketing strategies evolve throughout the year.

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Includes

• Review of media proposals and vendor plans
• Advice on budget allocation and media mix
• Nielsen and ComScore interpretation
• Campaign performance evaluation
• Vendor comparison and negotiation insight
• Up to two advisory calls per month